Get a group from “what are we doing?” to a booked night out.
Every Saturday, a plan dies in the group chat. I designed Infinight, a going-out app that helps a group pick one night, book it together and get everyone home safely.
Everyone helps you find. Nobody helps you decide.
BookMyShow, District and Swiggy Scenes each own one slice of the night, and each stops at the ticket. None of them help a group agree. That moment is the opportunity: whoever owns the point where a group says yes owns the booking that follows, and one squad plan turns into seats, rides out and rides home for everyone.
I talked to people and read their real group chats from the first message to the final Uber split. Three things kept showing up.
Four taps, three places, one reason each.
Infinight decides with the group instead of handing it a longer list. Pick how tonight feels, say who's coming, what you'll spend and how far you'll go, and three places come back, each with one plain reason it fits. The group votes on a shared link, books the table and the rides together, and the app checks everyone got home.
The reason sits above the price
Testers didn't trust a pick they couldn't question. One plain line, like “quiet till 10, live jazz after”, made people act on it.
Invite by link, not username
This removed the biggest drop-off. Nobody remembered their friends' handles.
A poll instead of an open chat
Groups agreed on a plan faster than they could argue about it.
This is an independent concept, so there are no business numbers to report. Solo and safety-first modes, and booking cabs for the whole squad, are still bets I haven't tested with a real group. The full case study says which is which.
See how I got there, wrong guess included.
The full case study covers the competitor scan, my first bet and why research changed it, the sketches, the decisions and what each one cost, plus a live prototype you can tap through.